By Henry Pellerin
Hillphoenix Vice President of Marketing

As traditional food-selling lines crisscross and blur — think grocerant — retailers increasingly seek insights from vendors with a view across multiple environments. At Hillphoenix, we have that broad view because our people are on the ground in traditional supermarkets, convenience stores and meal-oriented small-format operations. We transform what we learn in the field into institutional expertise and strategic intelligence for customers.

Our people have deep knowledge about merchandising, store design, lighting, food safety, meal programs, shopper engagement and more. You can meet some of our experts at the upcoming Supermarket Sense, Sept. 22-23, at our headquarters and training facilities in Conyers, Georgia. They’ll be joined by well-known industry adviser Harold Lloyd, Datassential’s Mark DiDomenico and others — all focused on helping food retailers anticipate and take advantage of trends. Sessions will cover everything from designing small-format stores to a chef’s take on challenges and solutions for grocerants.

Supermarket Sense also creates a place for networking and informal benchmarking among food retailers of all shapes and sizes. That’s yet another way we leverage our broad reach to deliver valuable insights to customers.

Food retailing is changing rapidly, and we all have to evolve. That’s why, at the end of the day, Hillphoenix can’t be simply an equipment provider. We have to use our expertise to help customers sell more food.