Online ordering is convenient – but your shoppers are weary of fresh foods.

While 94% of shoppers trust dairy products, less than half of shoppers trust deli-prepared dishes, deli meats and cheeses and baked goods, according to a recent report.

But there is a way to encourage your shoppers to fill up their digital carts.

What Can Retailers Do?

With online ordering, the journey of helping shoppers skip long lines

and save time is becoming more competitive than ever. Change shopper perception by establishing a cohesive perimeter look, increasing product visibility and making a personal connection with an engaging in-store experience.

• Create interactive places for unique shopping experiences.
  Welcome shoppers to linger longer with fresh foods merchandised in single stand-alone cases or a lineup of cases (with the right fit and finish to match your department). Cases with the perfect aesthetic can elevate your brand and keep your products top-of-mind when shoppers order online.
• Make shopping more eye-catching – and easy.
  Merchandise with a WOW factor by creating a destination that also makes shopping convenient. Strategically place the right products in the right configuration. Imagine promoting private-label products to make an unforgettable in-store experience where all five senses are engaged.
• Use the convenience of online ordering to lead to in-store engagement.
  Whether your store has a curbside or in-store pickup, create an inviting experience that showcases your brand and provides shoppers with suggestions for snacking and meal solutions. Why not ask shoppers if they would like to have a coffee, snack, or other seasonal item ready when they arrive to pick up an order? It never hurts to ask.
• Plan a pickup location in your store.
  Select display cases with flexibility in mind, such as self-contained refrigeration, large capacity reach-in door cases (like the J-Series merchandiser). Help ensure a successful e-commerce program and choose totes and bags that are compatible with refrigerated and frozen display cases.

How Hillphoenix Can Help

Hillphoenix offers display cases to help you make your perimeter more memorable to keep fresh products front of mind when your shoppers place their online orders. Get in touch with a Hillphoenix expert to find the ideal case for your in-store and online merchandising strategy.

Looking for More Resources?

Click here to read “Profits on the Perimeter: 6 Big Trends for Dairy, Deli and Bakery Departments” and check out these other articles that are part of our “Perimeter Trends” merchandising series:

• Even Health-Focused Consumers Are Willing to Buy the Occasional Treat
• Your Shoppers Are Making Sustainable Choices. Here’s How to Help Your Perimeter Resonate with Those Changing Preferences.

Want to stay up to date on the latest marketing trends? Click here to follow our Merchandising and Food Retail page on LinkedIn for more insights and tips or visit our Merchandising Matters educational hub.