Refrigeration Systems

By Keilly Witman KW Refrigerant Management Strategy LLC This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because something is difficult [...]

By Keilly Witman KW Refrigerant Management Strategy LLC The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure to save energy, [...]

By Keilly Witman KW Refrigerant Management Strategy LLC In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration. This third installment provides tactics for clear, simple, and compelling communication — as well as tips to avoid common mistakes. First, [...]

By Keilly Witman KW Refrigerant Management Strategy LLC This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good about where they [...]

Most technicians aren’t ready for alternative refrigeration changes on the horizon, but Hillphoenix is working (and training) hard to change that. By Rusty Walker Hillphoenix Senior Corporate Trainer One thing really surprised contractor Kurt Hugger about his CO2 training session: How simple it was to learn the alternative refrigeration system. “A lot of people are intimidated by CO2. But, honestly, [...]