By Justin Webster Hillphoenix Design Center Specialist On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them. One of the sessions I led was called “How to Engage Customers and Increase Shopper Dependency.” We covered everything from shopper loyalty [...]
By Jack Sjogren Hillphoenix Design Center Specialist Here’s a great story about the power of lighting and proper merchandising. Driscoll’s, one of the world’s largest distributors of fresh berries, wanted to amp up sales from its “Berry Patch” displays, which it creates for select partner retailers. Each Berry Patch features strawberries, raspberries, blueberries and blackberries merchandised in a refrigerated display [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a challenge for all of you store merchandisers tasked with building great displays behind closed-case doors. Surprise and delight your shoppers with at least one unexpected design element inside the case. Imagine new possibilities Small creative touches can add interest to your in-case merchandising. Here’s a great idea for showing off [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Whether they’re stopping at Starbucks or a convenience store, Americans increasingly want fresh options. The desire for fresh and healthy foods runs the gamut from snacks to ready-made meals. Just look at the research: 78% of consumers are on a mission to eat more fresh and fewer processed foods, according to the [...]
Does merchandising behind closed doors stress you out? Margie Proctor, Hillphoenix marketing & design specialist, offers some tips for merchandising glass-front cases.
“Fresh” is at the forefront of the food industry, and food retailers are constantly seeking new ways to meet the fresh expectations of shoppers. Hillphoenix’s new Island 2 Innovate (i2i) modular island system gives retailers a unique opportunity to create a fresh Destination Center that combines hot, cold, wet and dry offerings into a one-stop fresh destination. Any department can [...]
Small format grocery stores — and convenience stores, in particular — are taking fresh foods to a whole new level. Once a place to gas up the car and grab a soda and bag of chips, convenience stores are becoming part of the “What’s for dinner?” solution by offering fresh and healthy grab-and-go meals. And small format grocers appeal to shoppers [...]
No doubt about it, breakfast presents a big opportunity for retailers. Research shows that Americans increasingly consider breakfast to be an essential meal. However, 53% of consumers often skip breakfast, according to digital pollster, Instantly. The main reason is familiar: Consumers just don’t have time to prepare a meal, especially as they’re running out the door for work or school. [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Equipment for preparing and displaying foods should be able to accomplish a variety of goals. Along with supporting the menu, the right equipment plays a role in creating product theater. From ordinary to interactive Picture the typical produce department with cases along the perimeter and rows of islands out on the floor. [...]