Merchandising Tip: Less can be more
Are crowded signs, melting ice, and other distractions stealing the attention away from your fresh meat and seafood? By keeping merchandising simple, you keep the focus on the product.
Merchandising Tip: Ice without the hassle
Merchandising seafood without ice saves labor hours and makes clean up quick and easy. Here’s how to get the look of ice without the time and expense. For a free merchandising consultation, visit www.hillphoenix.com/designhelp.
Merchandising Tip: Create a visual focal point
Want to attract more customers to your high-margin meat and seafood departments? Put the focus on the product. Coolgenix conductive refrigeration technology protects the integrity of meat and seafood, so your product is moist, colorful and visually appealing to your customers.
Hillphoenix supports Coolgenix customers with onsite training
By Derek Gosselin Hillphoenix Systems Product Manager Using carbon dioxide as a refrigerant seems like a new solution to today’s challenge of lowering the global warming potential of commercial refrigeration systems. But, as industry researcher James M. Calm has documented, the use of CO2 as a refrigerant actually stretches back to 1866. In subsequent decades CO2, ammonia and other early [...]
Does your meat department need a makeover?
Want to attract more customers to your high-margin meat and seafood departments? Start by standing where they do — in front of your refrigerated display cases. Then ask yourself a few questions: Is your attention stolen by crowded signs, melting ice, visible cleaning equipment or other distractions? Does lighting give meat an off-putting, brown or grayish hue? Does seafood look [...]
Consumers’ path to healthier eating leads right to your seafood department
By Margie Proctor Hillphoenix Marketing & Design Specialist Health-conscious U.S. consumers are eating more seafood, and there’s still plenty of room for demand to grow. The National Marine Fisheries Service reports per-capita seafood consumption in the U.S. is 14.6 pounds, an amount that has increased over the last two years. Consumption of shrimp — the No. 1 seafood seller — [...]
Before and after: Speedy fixes for merchandising mistakes
By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create [...]
Revealing food merchandisers’ secrets for closed-case refrigerated displays
By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and [...]
Use food demonstrations to connect with customers
By Justin Webster Hillphoenix Design Center Specialist On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them. One of the sessions I led was called “How to Engage Customers and Increase Shopper Dependency.” We covered everything from shopper loyalty [...]
Mapping shopper’s eye leads to 22% sales jump
By Jack Sjogren Hillphoenix Design Center Specialist Here’s a great story about the power of lighting and proper merchandising. Driscoll’s, one of the world’s largest distributors of fresh berries, wanted to amp up sales from its “Berry Patch” displays, which it creates for select partner retailers. Each Berry Patch features strawberries, raspberries, blueberries and blackberries merchandised in a refrigerated display [...]