Merchandising

Mapping shopper’s eye leads to 22% sales jump

By Jack Sjogren Hillphoenix Design Center Specialist Here’s a great story about the power of lighting and proper merchandising. Driscoll’s, one of the world’s largest distributors of fresh berries, wanted to amp up sales from its “Berry Patch” displays, which it creates for select partner retailers. Each Berry Patch features strawberries, raspberries, blueberries and blackberries merchandised in a refrigerated display [...]

By |2015-09-21T14:59:32+00:00September 21, 2015|Design Center, Learning Center, Merchandising|0 Comments

Clarity line adapts to supermarket sizes and styles

By Kelly Sayko Hillphoenix Case Division Product Manager One-size-fits-all refrigeration equipment won’t work in today’s supermarkets, which come in all shapes and styles. What’s more, the growing popularity of store-within-a-store destination areas means a one-size refrigeration strategy may not even work across a single store. These days, grocers need refrigeration equipment that’s flexible, and Hillphoenix’s Clarity line was designed with [...]

Discover ways to light up meat sales

By Jack Sjogren Hillphoenix Design Center Specialist The right lights produce results. Just ask the owners of this supermarket in Crestline, California, a summer tourist area. Our Hillphoenix team helped them rethink lighting in the store’s meat department, and over three months departmental sales jumped 15% compared to the same three months the year before. (That sales boost came after [...]

By |2015-08-25T15:32:58+00:00August 25, 2015|Design Center, Learning Center, Merchandising|0 Comments

Hillphoenix supports Coolgenix customers with onsite training

By Derek Gosselin Hillphoenix Systems Product Manager Using carbon dioxide as a refrigerant seems like a new solution to today’s challenge of lowering the global warming potential of commercial refrigeration systems. But, as industry researcher James M. Calm has documented, the use of CO2 as a refrigerant actually stretches back to 1866. In subsequent decades CO2, ammonia and other early [...]

By |2015-05-22T18:10:43+00:00May 22, 2015|Coolgenix, Learning Center, Merchandising|0 Comments

Video: Is your display case stealing moisture from your meat and seafood?

To understand how conduction heat transfer preserves the natural moisture content of meat and seafood, it helps to understand the alternative: traditional convection-cooled cases. Most convection-cooled meat and seafood display cases work in one of two ways. The most common way uses fans to drive the circulated air; this method is called forced convection. A second approach relies on the [...]

By |2015-04-20T18:21:37+00:00April 20, 2015|Coolgenix, Merchandising|0 Comments

Conduction heat transfer: Why does it matter to merchandisers?

If your job involves showcasing meat and seafood in ways that are attractive to the customer and maintain the integrity of the product, conductive heat transfer can dramatically expand your window of opportunity. Moist and even cooling – the kind that actually extends the life of meat and seafood – are hallmarks of the conduction approach to refrigerated display case [...]

By |2015-04-15T18:25:11+00:00April 15, 2015|Coolgenix, Merchandising|0 Comments
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