By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and [...]
By Jack Sjogren Hillphoenix Design Center Specialist Here’s a great story about the power of lighting and proper merchandising. Driscoll’s, one of the world’s largest distributors of fresh berries, wanted to amp up sales from its “Berry Patch” displays, which it creates for select partner retailers. Each Berry Patch features strawberries, raspberries, blueberries and blackberries merchandised in a refrigerated display [...]
By Jack Sjogren Hillphoenix Design Center Specialist Using proper lighting inside and around closed-door refrigerated cases turns glass-fronted coolers into gallery-worthy display spaces. That increases the value of your investment in high-visibility cases, such as the Clarity line from Hillphoenix. And it ensures your closed cases not only offer energy savings and product longevity, but also show merchandise at its [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a challenge for all of you store merchandisers tasked with building great displays behind closed-case doors. Surprise and delight your shoppers with at least one unexpected design element inside the case. Imagine new possibilities Small creative touches can add interest to your in-case merchandising. Here’s a great idea for showing off [...]
By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Electronically commutated (EC) motors have been an alternative to induction (shaded pole and permanent split capacitor) motors in evaporator fans for the past decade. Although EC motors can reduce energy consumption by as much as 65 percent compared with its predecessors, the higher cost of the technology – and longer [...]
“Fresh” is at the forefront of the food industry, and food retailers are constantly seeking new ways to meet the fresh expectations of shoppers. Hillphoenix’s new Island 2 Innovate (i2i) modular island system gives retailers a unique opportunity to create a fresh Destination Center that combines hot, cold, wet and dry offerings into a one-stop fresh destination. Any department can [...]
Small format grocery stores — and convenience stores, in particular — are taking fresh foods to a whole new level. Once a place to gas up the car and grab a soda and bag of chips, convenience stores are becoming part of the “What’s for dinner?” solution by offering fresh and healthy grab-and-go meals. And small format grocers appeal to shoppers [...]
No doubt about it, breakfast presents a big opportunity for retailers. Research shows that Americans increasingly consider breakfast to be an essential meal. However, 53% of consumers often skip breakfast, according to digital pollster, Instantly. The main reason is familiar: Consumers just don’t have time to prepare a meal, especially as they’re running out the door for work or school. [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Equipment for preparing and displaying foods should be able to accomplish a variety of goals. Along with supporting the menu, the right equipment plays a role in creating product theater. From ordinary to interactive Picture the typical produce department with cases along the perimeter and rows of islands out on the floor. [...]
Hillphoenix’s new Island 2 Innovate (i2i) modular island system makes it easy for retailers to offer creatively merchandised, healthy food selections within any size footprint. The i2i island system is a multifunctional, modular display case that can be configured to include heated, refrigerated, wet and dry products in virtually any combination. With i2i, any retailer can create fresh Destination Centers — regardless [...]