By Keilly Witman KW Refrigerant Management Strategy LLC In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration. This third installment provides tactics for clear, simple, and compelling communication — as well as tips to avoid common mistakes. First, [...]
Most technicians aren’t ready for alternative refrigeration changes on the horizon, but Hillphoenix is working (and training) hard to change that. By Rusty Walker Hillphoenix Senior Corporate Trainer One thing really surprised contractor Kurt Hugger about his CO2 training session: How simple it was to learn the alternative refrigeration system. “A lot of people are intimidated by CO2. But, honestly, [...]
Moist and even cooling – the kind that actually extends the life of meat and seafood – are hallmarks of the conduction approach to refrigerated display case design. Conduction is heat transfer through the direct physical contact of two objects (or surfaces) at different temperatures. When two objects are in contact, heat flows from the warmer surface of one to [...]
By Kelly Sayko Hillphoenix Case Division Small-format stores now claim about half of consumers’ short shopping trips, according to market researcher IRI, and traditional retailers are adapting. Big-box stalwart Wal-Mart is reporting same-store growth of nearly 8% at its smaller-footprint Neighborhood Markets stores, compared to just 1.1% for its standard format stores. Meanwhile, small-format rival Aldi, a German discount chain, [...]
By Keilly Witman KW Refrigerant Management Strategy LLC This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because something is difficult [...]
Are crowded signs, melting ice, and other distractions stealing the attention away from your fresh meat and seafood? By keeping merchandising simple, you keep the focus on the product.
By Keilly Witman KW Refrigerant Management Strategy LLC This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good about where they [...]
Merchandising seafood without ice saves labor hours and makes clean up quick and easy. Here’s how to get the look of ice without the time and expense. For a free merchandising consultation, visit www.hillphoenix.com/designhelp.
By Derek Gosselin Hillphoenix Systems Product Manager Today’s grocery shoppers demand more fresh offerings — from cut fruit to prepared meals — and this changes the profitability equation for supermarkets. Fresh sells, but as perishables become a larger percentage of a store’s mix, it’s essential to extend how long those products are fit for sale. That’s why grocers are adding [...]
Want to attract more customers to your high-margin meat and seafood departments? Put the focus on the product. Coolgenix conductive refrigeration technology protects the integrity of meat and seafood, so your product is moist, colorful and visually appealing to your customers.