By Keilly Witman KW Refrigerant Management Strategy LLC The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure to save energy, [...]
Nearly 30 ATMOsphere America attendees took a road trip from Atlanta to Hillphoenix’s Conyers, Georgia, headquarters for a day of delving into refrigeration technologies and trends — and a firsthand look at the latest cooling technology for food retailers. Hillphoenix’s June 24 Technology Symposium, managed by Supermarket Sense, was called “State-of-the-Art is Due for an Update.” It covered refrigeration topics [...]
Moist and even cooling – the kind that actually extends the life of meat and seafood – are hallmarks of the conduction approach to refrigerated display case design. Conduction is heat transfer through the direct physical contact of two objects (or surfaces) at different temperatures. When two objects are in contact, heat flows from the warmer surface of one to [...]
By Kelly Sayko Hillphoenix Case Division Small-format stores now claim about half of consumers’ short shopping trips, according to market researcher IRI, and traditional retailers are adapting. Big-box stalwart Wal-Mart is reporting same-store growth of nearly 8% at its smaller-footprint Neighborhood Markets stores, compared to just 1.1% for its standard format stores. Meanwhile, small-format rival Aldi, a German discount chain, [...]
By Keilly Witman KW Refrigerant Management Strategy LLC This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because something is difficult [...]
Are crowded signs, melting ice, and other distractions stealing the attention away from your fresh meat and seafood? By keeping merchandising simple, you keep the focus on the product.
By Keilly Witman KW Refrigerant Management Strategy LLC This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good about where they [...]
Merchandising seafood without ice saves labor hours and makes clean up quick and easy. Here’s how to get the look of ice without the time and expense. For a free merchandising consultation, visit www.hillphoenix.com/designhelp.
Want to attract more customers to your high-margin meat and seafood departments? Put the focus on the product. Coolgenix conductive refrigeration technology protects the integrity of meat and seafood, so your product is moist, colorful and visually appealing to your customers.
By Derek Gosselin Hillphoenix Systems Product Manager Using carbon dioxide as a refrigerant seems like a new solution to today’s challenge of lowering the global warming potential of commercial refrigeration systems. But, as industry researcher James M. Calm has documented, the use of CO2 as a refrigerant actually stretches back to 1866. In subsequent decades CO2, ammonia and other early [...]