By Margie Proctor Hillphoenix Marketing & Design Specialist Merchandising has two main objectives: to engage shoppers and influence their buying decisions. Beautiful, surprising displays are powerful ways to accomplish both goals. But don’t overlook the persuasiveness of a simple sign. Signs can do everything from attract shoppers to your juice bar from 30 feet away to educate them about the [...]
Orlando Espinosa is the Founder, Orlando Espinosa + Associates LLC. Orlando Espinosa recently presented “Enhancing the Customer Experience Through Engaging Kitchen Design” at Supermarket Sense 2016 in Conyers, Ga. Supermarket food service operations offer tremendous potential for business owners, which is why a carefully considered plan is essential to success. This is not a case of “if you build it, [...]
Getting customers to purchase your freshly prepared food instead of that of the restaurant down the street is the name of the game. Tailoring your food offerings to your customers’ needs is key to making that happen. Why are your customers eating what they do? What time of the day and days of the week are they coming in? Hint: [...]
Electricity consumption during certain times of day comes at a high price. To prevent brownouts during demand spikes, utility companies maintain a lot of very expensive equipment on standby and they pass that expense on to commercial (industrial) ratepayers in the form of demand charges — a portion of the electric bill, in addition to actual consumption, that customers pay [...]
Carre’ Bistline is the Director, Business Development Digital Solutions for Anthony International. Join Carre’ Bistline for “Engaging Digital Signage Opportunities for Food Retailers” at Supermarket Sense 2016, September 21-22, in Conyers, Ga. For consumers, digital technology can be a disruptive or engaging presence. To ensure such technology has the desired effect on grocery shoppers, it is imperative that grocers thoughtfully [...]
Join Harold Lloyd for “Saving the Center Store” at Supermarket Sense 2016, Sept. 21-22 in Conyers, Georgia. At the upcoming Supermarket Sense, happening just outside Atlanta on Sept. 21-22, I’ll explore ways to save the center store. Here’s a preview — six strategies for rebuffing online (and other) competition by revamping those long, boring aisles: Rethink lighting. Replace glaring, fluorescent [...]
Join Harold Lloyd for “Saving the Center Store” at Supermarket Sense 2016, Sept. 21-22 in Conyers, Georgia. The supermarket center store is stuck in a time warp, and that’s especially dangerous in today’s food retail environment. We’re going up against online shopping that’s fast and entertaining, and products in the center store are particularly vulnerable to online competition. Yet, those [...]
When grocers look into refrigeration system upgrades, the first thing they want to know is how much they’ll spend. That’s logical and important, of course, but the upfront cost is not your only key metric. To fully understand your potential return on investment, you’ll also want to calculate just how much you can save through refrigeration modernization. Mini-case studies of [...]
Are you looking for projects to help you make the most of your allocated capital expenditure budget before the year runs out? A refrigeration system upgrade is a strong option. Here’s why: It’s a capex project that can be accomplished in a relatively short time. There’s no major construction. It positions your store for more modernization down the road. The upfront [...]
Join Margie Proctor and Jack Sjogren for “The Art of Lighting – Merchandising and Food Presentation” at Supermarket Sense 2016, September 21-22 in Conyers, Ga. From highlighting food products to setting the tone for the shopping experience, lighting – in particular, color choice – is a key merchandising strategy for grocers. Lighting is one of the first things a shopper [...]