Your shoppers want treats.

While 66% of shoppers care about making healthy choices, about 90% feel that physical and emotional health go hand in hand – according to a recent report.

Breaking it down: shoppers are reading product labels, but they also feel it’s essential to their wellbeing to indulge in a treat if it’s worth the splurge.

What Can Retailers Do?

Create an emotional connection with disruptive merchandising that makes it effortless for shoppers to switch their crash diet approach with an “I deserve a treat” mindset. With the right merchandising strategy, you can offer your shoppers the healthy options they’re looking for and some sprinkled-in treats too.

• Take a holistic approach.
  Create destinations that help shoppers save time, inspire meal ideas and help increase your shopper’s basket size.
  • Include healthy appetizers and indulgent desserts in grab-n-go cases.
  • Merchandise in an inline open multi-deck case with a shelf designated for each meal part.
  • Consider an i2i Modular Island with the flexibility for hot, refrigerated and dry applications.
  • Place a mobile spot merchandiser next to your hot food programs.
• Give shoppers a clear view of treats.
  Whether it’s to celebrate a raise at work, a friend’s birthday, or for no reason at all, set the stage and showcase desserts. Present bakery items in refrigerated vertical glass service merchandisers, such as the SMD and GMD merchandisers. With a panoramic view and reduced glare, shoppers can easily keep their focus on their favorite treats.
• Think flexibility.
  Offer your shoppers year-round indulgences, from refrigerated strawberry shortcakes in the summer to frozen pumpkin pies in the winter. Choose a dual-temp mobile, self-contained display case, like the CNEZLA Island, which makes displaying a mix of indulgent foods simple.

How Hillphoenix Can Help

Hillphoenix offers different display cases to merchandise healthy choices and treats – whether it’s on your shoppers’ grocery list or an impulse decision. Get in touch with a Hillphoenix expert to find the right display case for your indulgent merchandising strategy.

Looking for More Resources?

Click here to read “Profits on the Perimeter: 6 Big Trends for Dairy, Deli and Bakery Departments”

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