By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix Over the past decade or so, grocers have been reaping merchandising benefits of LED lighting in freezer cases. Despite initial limitations in LED color quality and total light output, both its cooler color temperatures and uniform illumination have literally cast frozen foods in a favorable light. Along with creating the [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist With no budget and only the merchandise on hand, I partnered with an independent supermarket customer to overhaul a closed-case display. The store’s merchandiser was focused on SKUs she was responsible for and spread the product too thin — so the set looked picked over. By cross merchandising, we were able to create [...]
By Margie Proctor Hillphoenix Marketing & Design Specialist Here’s a merchandising secret that’s kept far too well: Putting doors on refrigerated cases will enhance your displays. Skeptical, are you? Well, keep reading to discover just how compelling closed-case merchandising can be. Create a food gallery. The visual stimuli on store shelves can be overwhelming to consumers. All those shapes and [...]
By Jonathan Tan, VP Energy Services The AMS Group, Hillphoenix The food store environment is complex, with the various building systems essentially working against each other to maintain optimal conditions. General illumination competes with lighting used to enhance merchandising. Refrigeration competes with maintaining comfortable aisle temperatures for customers. Seasonal and daily weather variables further complicate the mix, affecting loads on [...]
Hillphoenix congratulates all the 2015 GreenChill Environmental Achievement Award recipients who, along with Hillphoenix, were recognized by EPA Greenchill at the GreenChill Partnership’s annual Achievement Awards on September 29. Hillphoenix, a pioneer in designing environmentally sustainable refrigeration systems, received a 2014-2015 Achievement Award – Store Certification Excellence from the U.S. Environmental Protection Agency’s GreenChill Partnership program. It’s the company’s fifth GreenChill [...]
By Justin Webster Hillphoenix Design Center Specialist On September 22-23, Hillphoenix hosted Supermarket Sense, a gathering of industry experts designed to educate food retailers about current and future trends — and how to make the most of them. One of the sessions I led was called “How to Engage Customers and Increase Shopper Dependency.” We covered everything from shopper loyalty [...]